Mallrat’s Youth Will Serve Her Well As She Develops As An Artist THOUGHTS+PHOTOS: MALLRAT @ LUSTRE PEARL | SXSW 3/13/18
AUSTIN, TX- For most of our SXSW artist coverage, we’ll keep it relatively short and sweet. We have over 80 artists to cover, so cut us some slack! 😉 We’ll basically be formatting each post into two parts: (1) Why our contributor wanted to see this act and (2) what our contributor thought of the performance”. Easy peasy. If you want to learn more about the act, make sure you click through to their social media links to get in the know. You won’t be disappointed!
Why I Wanted To See Mallrat: Consistent nudges will get someone to pay attention to you. After signing up for SXSW artist notifications, the flood of emails from various artist’s publicists starting coming in. One artist that I received multiple emails from multiple PR companies from was Mallrat. Obviously, I noticed the push from all corners, so I clicked the links to hear some of her music and the first thing I noticed were her HUGE Spotify numbers.
She only has 8 songs available to stream on Spotify, 7 of the 8 have racked streams in the millions (her song “For Real” has over 8 million streams). Clearly, her music, which is catchy, and clever, pop music, resonates with a large audience. Featured on a “Sounds of Australia” showcase, I decided to take a flier to see her do her thing live.
What I Thought Of Mallrat’s Performance: Mallrat’s performance was short but it was filled all of her popular recordings. Perhaps it was a result of the performance being early in the day to a relatively sparse crowd, but I felt that the performance itself was a bit lethargic considering how, for the most part, upbeat and cheerful her music is. The weather was a bit warm as well, and I remembered that as well because she was wearing an overside jacket despite the heat.
But I think that the divergence between her music and her performance was more a function of her youth rather than a function of the setting. Sure, maybe this performance could have been an off one, but I think that as she hones her stage persona a bit more, what she presents on stage will be more representative with the music that she has recorded, which is youthful and spritely. But Mallrat has plenty of time. At only 19, she has all the time in the world.
— Derrick K. Lee (@methodman13) May 4, 2018