Before social media, the music industry would take an album, pick some singles, and promote what they thought the hits should be. Those vetted songs would then likely be what you’d hear on radio stations and at the club. In 2018, it doesn’t work like that at all: the song of the summer is collectively decided by the fans, meaning that, nowadays, any unassuming tune can take over the airwaves if the internet likes it enough.
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